Bend It

Nature has a way of showing us the way.

Just look down at the spot where the Colorado River curves into a U-shape below towering red cliffs. Aptly named Horseshoe Bend, this picturesque location near Page, AZ demonstrates the sheer force of Mother Nature.

My husband and I recently experienced this natural wonder with a tour guide on Navajo land. As we oohed and aahed at the spectacular sunset, I got to thinking about the forces that cause us to change our own trajectories. When we face an obstacle, should we double back like this part of the Colorado River? Or should we move in an entirely different direction?

I would love to hear how you handle external pressures bearing down on your organization. Let’s talk about ways to bend or modify your approach to achieve your top communications objectives.

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