One Track

What a thrill to sit at a piano that Elvis Presley played.

The King of Rock and Roll tickled these ivories to record more than 200 songs at RCA Studio B in Nashville. And some of his early hits were taped on a single track. That meant the recording session wasn’t over until everyone in the room performed perfectly at the same time.

Talk about creativity, collaboration, commitment, and attention to detail. Harnessing that kind of “one-track” energy in today’s multi-track, fast-paced world could certainly produce some major hits in your branding and marketing efforts.


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