Blog

We explore a variety of topics and issues of the day. Tell us what you think.

The Importance of Threesomes

July 19, 2021

Great things come in threes, especially when it comes to communications. Threesomes help us capture the hearts and minds of audiences whose shrinking attention spans aren’t much better than fruit flies or goldfish. Thinking in threes allows us to break through and genuinely connect with others in an increasingly distracted, information overloaded world. Here are some ways to incorporate the power of three in your communications:

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The Value of Fear

July 7, 2021

Some people, like my son, run toward a snake. How do you think he got this great photo? While you won’t catch me chasing a snake, I’m no longer as fearful for the safety of my son, the herpetologist, because I know he knows what he’s doing. Thanks to his encouragement and expertise, I’m willing to observe these slithering reptiles from a comfortable distance. How can we learn and grow if we don’t recognize and face our fears?

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Are You a Jellyfish?

June 14, 2021

Jellyfish are one of my grandson’s favorite sea creatures. I agree with him as long as they’re behind thick glass instead of swimming next to me. We humans can learn a few things from the jellyfish when it comes to our for-profit or nonprofit organization’s communications.

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The “Too” Spots

June 1, 2021

Moss – one of the oldest plants on Earth – grows where other plants don’t. This primitive plant thrives in the “too” spots, namely the places too shady, too moist and too extreme for many flowering plants. Under the right conditions, the emerald-green plant multiplies across forest floors, woodlands, snowy mountains, abandoned hiking boots, cracked pavements and more. What can you do as an organization to flourish like the mighty moss? Here are some suggestions to elevate your brand in a too competitive, too crowded market.

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Déjà Vu

May 12, 2021

Some things – like gasoline shortages – you don’t want to relive. I was a newspaper reporter in Maryland during the 1979-80 oil crises when we fumed in long gasoline lines. Tempers flared and we worried about finding the next gallon of gas. This week’s out-of-service gas pumps and “where did you find gas?” queries brought back buried memories. Today, I live and work in Georgia – where ransomware attack victim Colonial Pipeline is headquartered – and history is seeming to repeat itself.

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Are You a Brand Builder?

April 30, 2021

Wood storks, egrets, herons and spoonbills flock to this Alligator Swamp to breed and raise their young. They choose this particular location because the alligators swimming below them scare off a multitude of tree-climbing predators. Nesting habits of wading birds and brand-building habits of successful organizations have a lot in common.

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What to Pack?

April 17, 2021

Have you ever helped a loved one pack to move to a smaller place? I recently returned from doing just that. What a glorious trip down memory lane and an emotionally, physically exhausting endeavor. So many things, so many memories. What’s meaningful to keep for one person is not the same for someone else. As you can imagine, that disconnect about what to toss can cause a lot of friction.

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Bedrock Values

March 24, 2021

As you may have gathered by now, I draw my energy and inspiration from the outdoors. It’s difficult to worry about pressing deadlines or life’s major stressors when you smell the crisp air, hear the rustling wildlife and gape at the stunning beauty around you. The rock formations I find along the trails help ground me. They remind me of my bedrock values of integrity, connection, compassion, creativity, humor and kindness.

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