We explore a variety of topics and issues of the day. Tell us what you think.
Are you a glass-half-full or glass-half-empty kind of person? Whether you’re considered an optimist or a pessimist depends on if you expect more good things or bad things to happen. “There are plenty of people who are right smack dab in the middle, where they’re optimistic about some things, pessimistic about other things,” said William Chopik.(more)
If you don’t grab the reader in the first two seconds, chances are they won’t continue to read. That’s sound advice by Steven Shepard, Ph.D., author of “Communicating: The Write Way,” and this week’s presenter in one of my favorite webinar series, Business Over Breakfast with Emory Executive Education.(more)
Do you knock down and replace the wall or patch the cracks? That’s a question I face as the owner of a charming 1927 Craftsman home. Organizations face a similar choice when deciding how to stay relevant and connected with their audiences in an ever-changing world. What do you need to do to address a breakdown in communications? Do you patch or overhaul your strategies?(more)
A one-size-fits-all approach doesn’t work for hiking boots or communications plans. With apologies to Nancy Sinatra, some boots are not made for walking. Just ask my hiking buddy/husband who has watched me limp along many a trail. It took time to find the ideal boot that could protect my ankles and help me advance on rough terrains. Likewise, communications that work for one brand may not be the perfect fit for another.(more)
I marvel at people who can focus on the end game in an age of instant gratification. It isn’t easy to keep plugging away, sometimes taking one step forward for every two steps backward. Day after day, the obstacle course can be exhausting, especially when you add a coronavirus pandemic to the mix.(more)
As a writer and public relations professional, I understand the power of words. Carefully chosen words can make all the difference. They can build greater understanding and cause us to reflect on our own thoughts and behaviors. They can make us uncomfortable. They can inspire us to act.(more)
Being married and managing a business is a bit like the quest for the perfect s’more. How do you make this mouthwatering campfire treat with the right balance of toasted marshmallow and melted chocolate between two graham crackers? Likewise, what’s the best recipe for maintaining a marriage and a business?(more)