Remember the Anthill

Anthills are popping up all over my neighborhood.

Watching these small mounds appear on the surface reminds me of what it takes to practice public relations (PR). Like industrious ants, PR professionals also dig deep to create results. And it doesn’t happen overnight.

Just as ants must excavate to build their elaborate network of underground tunnels and nests, your PR person must lay the groundwork before helping you reach a target audience or branding objective.

For example, we need to dig to determine what sets you apart from the competition, plan the most effective route to get you to the top of the pile, and then be flexible about the approach based on the latest conditions on the ground.

The next time someone promises you immediate PR results, remember Aesop’s story about “The Ant and the Grasshopper.” Do you want to dance in the sun like the grasshopper? Or do you want to use your time constructively and plan for the future like the ant?

Let’s talk about how a PR partner can help you elevate your brand.

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