Cairns can show us the way.
Whether marking a trail or defying gravity, these rock formations demonstrate the importance of balance. How do we stack our rocks – or priorities – to prevent the pile from collapsing? What does it take to stake out our territory and leave an impression?
Some of the best cairns I’ve seen consist of well-thought-out piles of rocks in various shapes and sizes. Bigger isn’t necessarily better. The same holds true in the public relations world. Less is more. For example, a strategic media placement, a succinct speech to a target audience or shareable content can be stronger than throwing a ton of communications tactics on the pile that may not elevate your brand.
Let’s talk about ways to build and balance your public relations programs.