Are You a Brand Builder?

I’m mesmerized by the nesting habits of our fine-feathered friends.

For hours on end, you’ll see a bunch of busy birds gathering twigs to build the perfect spot for their brood. I was fortunate to observe this annual display at the Alligator Farm Zoological Park in St. Augustine, Fla. Wood storks, egrets, herons and spoonbills flock to this Alligator Swamp to breed and raise their young. They choose this particular location because the alligators swimming below them scare off a multitude of tree-climbing predators.

Nesting habits of wading birds and brand-building habits of successful organizations have a lot in common. Here are a few similarities:

Build and protect the nest

A nest or brand needs to withstand the elements or market forces. How much do you feather and protect your nest? What are you doing to connect with your audiences and stand out from the crowd?

Find allies in unusual places

Birds seek the security of alligators. Likewise, brands can turn alligators into allies or advocates by providing disgruntled clients or audiences with prompt, positive, authentic support.

Prepare for a successful flight

Flying takes preparation, practice and confidence whether you’re a bird or a brand. Successful brands know who they are and who they want to reach, deliver on their promise and spread their wings to soar.

Are you ready to elevate your brand? Let’s talk.

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