Blog

We explore a variety of topics and issues of the day. Tell us what you think.

Surprise

September 18, 2021

Do you ever feel nothing can surprise you? I don’t. Each day, something or someone surprises me. Whether it’s an astonished alpaca, a loved one’s promising PET scan or an inspiration for my next public relations project, I find surprises pop up throughout my personal and professional life. Some surprises make me laugh hysterically or want to beat my head against a wall while others shake me to my core. As the multi-talented Steve Martin once said, “The greatest thing you can do is surprise yourself.”

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A Bigger Boat

September 1, 2021

This shark head with a headless swimmer reminds me of pandemic behavior. On the one hand or foot (if you’ll excuse the cheesy reference), some of us are taking the necessary precautions. Others, however, are ignoring the attack warnings and ending up in the shark’s deadly jaws. I’m sad to say my own home state of Georgia ranks rather low on the caution meter; we’re number 47 of 50 on the list showing the percentage of COVID-19 vaccines administered by state. Our hospital ICUs are filling up with COVID-19 patients and are nearly at capacity.

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On a Ledge

August 26, 2021

Crafting communications during a crisis can feel a lot like walking on a ledge. You see the path, but know that one misstep could be fatal. So, how do you keep moving ahead and avoid a disastrous stumble? With proper planning and the courage of your convictions. Only then can you reach the destination with your life or reputation intact. As an avid hiker with acrophobia, I’ve had to learn how to steady myself on cliff-hugging, curse-inducing treks. The trail to Grinnell Glacier in Montana’s Glacier National Park was my latest heart-racing, wobbly-legs adventure. But, I did it anyway and have the photos to prove it. Two survival techniques I use on the trails can easily apply to your own crisis communications.

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Argh!

August 2, 2021

I can’t tell you how fantastic it felt to experience live theatre again. Last night, a sold-out crowd joined my family in the parking lot of Atlanta’s Horizon Theatre to watch the swashbuckling musical, “How I Became a Pirate,” performed by partner, Destination Theatre. The one-hour play – a blast for younger and older mateys alike – is based on the children’s book by Melinda Long and award-winning illustrator David Shannon. This production showed me how much audiences are starved for funny, creative, inspiring moments. Here are a few ways for brands to create such extraordinary experiences for your audiences.

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The Importance of Threesomes

July 19, 2021

Great things come in threes, especially when it comes to communications. Threesomes help us capture the hearts and minds of audiences whose shrinking attention spans aren’t much better than fruit flies or goldfish. Thinking in threes allows us to break through and genuinely connect with others in an increasingly distracted, information overloaded world. Here are some ways to incorporate the power of three in your communications:

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The Value of Fear

July 7, 2021

Some people, like my son, run toward a snake. How do you think he got this great photo? While you won’t catch me chasing a snake, I’m no longer as fearful for the safety of my son, the herpetologist, because I know he knows what he’s doing. Thanks to his encouragement and expertise, I’m willing to observe these slithering reptiles from a comfortable distance. How can we learn and grow if we don’t recognize and face our fears?

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Are You a Jellyfish?

June 14, 2021

Jellyfish are one of my grandson’s favorite sea creatures. I agree with him as long as they’re behind thick glass instead of swimming next to me. We humans can learn a few things from the jellyfish when it comes to our for-profit or nonprofit organization’s communications.

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The “Too” Spots

June 1, 2021

Moss – one of the oldest plants on Earth – grows where other plants don’t. This primitive plant thrives in the “too” spots, namely the places too shady, too moist and too extreme for many flowering plants. Under the right conditions, the emerald-green plant multiplies across forest floors, woodlands, snowy mountains, abandoned hiking boots, cracked pavements and more. What can you do as an organization to flourish like the mighty moss? Here are some suggestions to elevate your brand in a too competitive, too crowded market.

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