Blog

We explore a variety of topics and issues of the day. Tell us what you think.

The “Too” Spots

June 1, 2021

Moss – one of the oldest plants on Earth – grows where other plants don’t. This primitive plant thrives in the “too” spots, namely the places too shady, too moist and too extreme for many flowering plants. Under the right conditions, the emerald-green plant multiplies across forest floors, woodlands, snowy mountains, abandoned hiking boots, cracked pavements and more. What can you do as an organization to flourish like the mighty moss? Here are some suggestions to elevate your brand in a too competitive, too crowded market.

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Déjà Vu

May 12, 2021

Some things – like gasoline shortages – you don’t want to relive. I was a newspaper reporter in Maryland during the 1979-80 oil crises when we fumed in long gasoline lines. Tempers flared and we worried about finding the next gallon of gas. This week’s out-of-service gas pumps and “where did you find gas?” queries brought back buried memories. Today, I live and work in Georgia – where ransomware attack victim Colonial Pipeline is headquartered – and history is seeming to repeat itself.

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Are You a Brand Builder?

April 30, 2021

Wood storks, egrets, herons and spoonbills flock to this Alligator Swamp to breed and raise their young. They choose this particular location because the alligators swimming below them scare off a multitude of tree-climbing predators. Nesting habits of wading birds and brand-building habits of successful organizations have a lot in common.

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What to Pack?

April 17, 2021

Have you ever helped a loved one pack to move to a smaller place? I recently returned from doing just that. What a glorious trip down memory lane and an emotionally, physically exhausting endeavor. So many things, so many memories. What’s meaningful to keep for one person is not the same for someone else. As you can imagine, that disconnect about what to toss can cause a lot of friction.

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Bedrock Values

March 24, 2021

As you may have gathered by now, I draw my energy and inspiration from the outdoors. It’s difficult to worry about pressing deadlines or life’s major stressors when you smell the crisp air, hear the rustling wildlife and gape at the stunning beauty around you. The rock formations I find along the trails help ground me. They remind me of my bedrock values of integrity, connection, compassion, creativity, humor and kindness.

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What Do You Expect?

March 2, 2021

What do you picture when someone tells you to visit Dry Falls? For me, the name implies a waterfall that won’t get you wet. Last weekend, that was partially true. With all the recent rain, this 75-foot-tall waterfall near Highlands, N.C. gushed and sprayed us more than usual as we walked behind it. While it was a truly spectacular, awe-inspiring sight, Dry Falls didn’t quite live up to its name that day.

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Cherish the Moments

February 15, 2021

It seems like only yesterday when I cradled our newborn grandson in my arms. Flash-forward and our pure bundle of joy is four going on 31. He lights up the room and our life. I revel in his innocence, sense of discovery and unbridled glee. This proud grandmother won’t share his photo today because our family wants to shield him from the glare of social media. We prefer to wait until he’s mature enough to decide how to navigate an unfiltered world.

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Talk About Perspective

January 31, 2021

Listening to someone else’s story can give you a fresh perspective. Case in point. When I recently spoke with an AT&T representative about my account, I first asked her how she was doing during this pandemic. She paused to thank me for my question and told me she was one of the lucky ones; only one member of her family died from COVID-19. Many of her colleagues were not so fortunate.

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