Are You a Jellyfish?

Jellyfish are one of my grandson’s favorite sea creatures. I agree with him as long as they’re behind thick glass instead of swimming next to me.

We humans can learn a few things from the jellyfish when it comes to our for-profit or nonprofit organization’s communications.

A Sense of Direction

While they may appear to go with the flow, jellyfish are mostly free-swimming marine animals. Likewise, successful organizations don’t let the tide determine their destiny. They create strategic plans to set their course for connecting with and communicating with their key audiences.

All Shapes and Sizes

Jellyfish are diverse and can be found in fresh and salt water around the world. Successful organizations appreciate different ideas, experiences and backgrounds. They carefully choose their words and approach to be inclusive in their communications.

Be Creative About Stinging

A jellyfish sting can be a little painful or downright deadly. Likewise, how organizations talk about their competition can help or hurt their own credibility. Burger King took a successful stab at Chick-Fil-A with its recent LGBTQ Pride Month communications.

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