Great things come in threes, especially when it comes to communications.
Threesomes help us capture the hearts and minds of audiences whose shrinking attention spans aren’t much better than fruit flies or goldfish. Thinking in threes allows us to break through and genuinely connect with others in an increasingly distracted, information overloaded world.
Here are some ways to incorporate the power of three in your communications:
Key Messaging
Describe in three short sentences or phrases what sets you apart and what you want your audiences to hear and remember. Use compelling, concise language that’s sticks with the people who matter to your for-profit or nonprofit organization.
Presentation Points
Keep it simple when presenting to audiences. Focus on the three main points you want to get across and then flesh out these areas with stories and details. Tell your audience what you’re going to tell them, tell them and conclude with what you told them and a call to action.
Sound Bites
Consider sound bites your attention-grabbing headlines during media or podcast interviews. Prepare and practice three short, catchy phrases or snippets – no more than 5 to 10 seconds each – that sum up your key points in a memorable way.
I invite you to contact me if you want to talk about creating threesomes in your communications.